For our final issue of the magazine for 2017 we are looking at the impact of social media when it comes to running a wedding business and how you can use it to the optimum. It is so easy to become consumed with social media and spend time analysing what others are doing and agonising over the fact they seem to be doing better than you, and I

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In every industry there are always those people that everyone looks up to, everyone admires and everyone aspires to, and the wedding industry is no different. As part of our ten-year anniversary celebrations, I’m sharing with you today my top 10 wedding industry stars. Some of them I have admired for as long as I have been in business and some are new additions to my list. They

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As we continue with our Top 10 series of posts to celebrate the Academy being in business for 10 years I thought it would be fun to look at some of the real weddings and events that have caught my eye over the years. Now obviously it is hard to capture all of them as there have been many and some I don’t have images for anymore, but

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As part of our ten-year anniversary celebrations we are bringing you some of our top ten picks and today we are featuring wedding industry blogs. Having been educating those looking to start a career in the world of special events for as long as we have we’ve seen many people come and go. Today I’m sharing with you some of my ‘go to’ places for industry knowledge, expertise

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“The only real valuable thing is intuition.” – Albert Einstein How many times have you heard the phrase ‘I follow my gut instinct’? I would wager it would be a few.  I was reading an article not so long ago about intuition and how we should learn to trust it. Research shows that our instincts often hit us on an intuitive level, telling us exactly what we need

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It doesn’t seem possible that we are already over halfway through the year and before we know it we will be sitting down to update our business plans in readiness for the new year ahead. For me this is something that I try to do as much as possible during the year, and as this issue of the magazine is all about the psychology of being in business

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