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Choosing a name for your wedding business is exciting because it means you’re a step closer to realising your dream of becoming a wedding planner. However, it can also be a bit of a stumbling block for many people too. Choosing a name that says what you do whilst appealing to your clients isn’t as easy as it seems. Part of what we teach at the Wedding Academy

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If you’re in business I’m sure you’ve wondered how to raise your fee and charge luxury prices as a wedding planner. Well here’s the thing. When it comes to pricing it usually isn’t about the actual price but more about the perceived value. What do I mean by that? Well, in 2018 Payless Shoes, a bargain basement shoe brand, decided to do an experiment to prove that people

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Imagine you’ve made the decision to launch your Dream Wedding Business. Congratulations! I’m excited for you. But what about what comes next? How do you deal with those niggling doubts? Those fears that always seem to creep into the back of your mind. How do you convince yourself that you’re not going to fail, and everything will be alright? I have to be honest with you there’s no

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The phrase ‘Client Experience’ is one that is used a lot in the wedding industry as so much of what we do is about personalisation and the small details. But do you actually understand what that phrase means? Do you know what it encompasses or how to create your own Bridal Client Experience? What is a Client Experience? Quite simply a client experience is ‘the journey’ your bridal

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Have you ever had to deal with competitors as a wedding planner? Perhaps you’ve come across competitors who just aren’t playing fair? Once you’ve been in business for long enough you’ll find that you’ll come up against many different challenges and as with most things of this nature it’s about how you deal with them that counts. At the Wedding Academy we receive questions on a daily basis

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Is it your dream to be your own boss and start a wedding business? It’s an exciting prospect and one that can often be a little overwhelming if you don’t know where to start. But don’t worry, at the Wedding Academy that is what we specialise in. Four times a year we open our doors for enrolment to our Wedding Business Launchpad Course which leaves no stone unturned

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