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Every event is different and one of the things you can always rely on when planning an event is ‘to expect the unexpected’.  It is for this reason that it is essential to have a proven structure or routine, behind the event.  In this case I am referring to your own personal routine, rather than the timeline or structure of the event.  A proven routine gives you a

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There is much debate now about Social Media and how it can be used within everyday business life as a marketing tool. This then raises the question about whether or not Social Media needs to be included as part of the Marketing Campaign for an event? The short answer to that question is Yes! In a world where more transactions are done online than anywhere else it is

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Running a wedding planning business and planning a wedding are two completely different things which take two very different skill sets. I have often chatted to students at the Academy of Wedding and Event Planning on this subject and we have always come to the same conclusion – the two do not go hand in hand. Running a business, whatever it may be, is something that can’t be

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Recently I wrote an article in which I referred to ‘my notebook’.  Since then I have had several requests for some more information about ‘my notebook’.  At first I thought this to be slightly strange….I mean really what more explanation does the phrase ‘my notebook’ need? However upon reflection I did remind myself that I have not always carried ‘my notebook’ with me and at different times in

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What to look out for when joining an Association Professional Associations are generally founded by a group of businesses which operate within the same industry, for the purposes of collaborating to promote and standardise that industry.  Typically trade associations participate in a range of activities such as advertising (of the views of the industry), education, political lobbying and publishing of information.  Others produce conferences and networking functions and

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Well I don’t know if you have heard the buzz yet or not, but the Knot is coming to Australia. I am sure you have all heard of the fabulous US based website www.theknot.com and have spent many an afternoon happily flicking through the site. To say I am excited would be an understatement. If the Australian version is anything like the US version it will be an

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