One of the many reasons we love our job as publishers of the International Wedding Trend Report is that we get to find out what is inspiring wedding professionals (and their clients) around the world. It is great to see the creative variety and different cultural influences affecting trends across the wedding industry. What is trending in Australia can often be totally different to what is predicted to be big in weddings in the UK or over in the U.S. for example. Each region brings new ideas and influences to the table and we, in turn, inspire each other throughout this global industry.
For me personally, I just love how the Australian’s do weddings! I share an affinity with their modern, stylish and very creative approach. And they have truly mastered the beautiful yet understated, relaxed and intimate outdoor wedding! For this year’s report, we featured the most stunning boho coastal wedding shoot produced by Whitsunday’s based wedding venue Earlando, in collaboration with a great team of local suppliers. So we thought we’d catch up with Hannah Mooney of Earlando to find out more about their local industry and what they see trending for their clients.
Can you tell us more about Earlando and why the Whitsundays is great wedding location?
“Earlando is a completely private property, encompassing private beaches, mountain lookouts, and sprawling lawns with the essence of the Australian outback. You really do get paradise all to yourself for the day!
The Whitsundays is such a magical destination for weddings. We have visitors from all over the world who come to see the azure waters and world famous beaches. Add to that an amazing community of world class wedding suppliers and you have the right ingredients for a perfect wedding location like no place on earth!”
Why are trends important in the wedding industry?
“I think everyone likes to think they are keeping with the times and being ‘on trend’. It is really important to know that you are able to offer what your clients are going to be looking for a few months in advance. It allows us as suppliers to keep our product fresh, modern and appealing to the ever changing market.”
Where do you find your trend inspiration?
“Working as a team on these styled shoots means we find our trend inspirations for different sources, may that be Pinterest, international fashion weeks, bridal magazines or even home decor trends. We all put our heads together and bounce ideas backwards and forwards until we are happy with the trend focus for our shoots.”
What trends do you see coming through for 2018 that will appeal to Earlando couples?
“One of the main trends we are seeing is the influx of natural beauty, outside and within. We are seeing couples stepping away from ‘the wedding show’ where their main focus is to wow guests and impress everyone, into the more natural, relaxed and even more intimate weddings. Weddings are a time to share with the people you love and we feel that the privacy and intimacy our guests seek in our venue is a reflexion of this.”