Stories, guides & honest advice from The Wedding Academy.
A practical wedding planner pricing strategy — work out your true costs, choose a pricing model and structure coordination, partial and full planning packages that sell without scope creep.
A planner’s checklist for destination wedding vendor contracts — governing language and law, currency, deposits, force majeure, scope, permits, insurance and who should sign.
Learn the wedding client red flags planners spot from first enquiry to contract — and exactly how to respond with qualifying questions, clear contracts and firm, fair boundaries.
A practical guide to wedding planner vendor collaborations — how to get on venue preferred supplier lists, run styled shoots and co-marketing, set ground rules and spot red flags.
How to ask for wedding planner testimonials that actually convert — the best timing, story-pulling questions, a sample ask email, permissions and where to use reviews to book more couples.
A practical guide for new florists on how to source wedding flowers without a wholesaler account — from local growers and flower markets to foraging, lead times, conditioning and building towards trade access.
An honest guide to the wedding planning software working planners actually need — CRM, contracts, invoicing, run sheets, floor plans and client portals — and how to avoid paying for overlapping apps.
How to get wedding clients without Instagram — supplier referrals, venue preferred-supplier lists, local search, directories, email and a realistic weekly outreach rhythm.
A practical wedding planner SEO guide to getting found on Google locally — keywords couples really search, your Google Business Profile, site fixes, content and reviews.
How to attract luxury wedding clients and work with them well — positioning, portfolio, the enquiry call, service standards, discretion and a 90-day plan to move upmarket.
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Leading Wedding & Entertaining Expert, David Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Tutera has created a name for himself by taking his passion for designing spectacular events and transforming it into a lifestyle.
He continuously exceeds the expected with an unmatched level of inspiration, imagination and innovation to create the latest trends in entertaining. Tutera’s grandfather, a successful florist, first noticed his grandson’s artistic ability at an early age and encouraged David to pursue his destiny. At age 19, with the sound advice of his grandfather and only one client, David opened his own event planning business.
Today, David Tutera presides over an award winning company built from experience, dedication and Tutera’s natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision. David Tutera has a natural talent for transforming the ordinary into the extraordinary. His name has become synonymous with style, elegance, creativity and vision.
Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Jewel, Star Jones’ wedding, Real Housewife Taylor Armstrong’s wedding, Los Angeles Clippers’ Chris Paul’s wedding, NY Giants Antonio Pierce’s wedding, Shannen Doherty’s wedding and events for Jennifer Lopez, Matthew McConaughey, Brandy and Ray J, Jenni “JWoww” Farley, Lil’ Kim, the Official Post Grammy Parties in New York City, Elton John, Barbara Walters, the Rolling Stones, Nancy Reagan, Prince Charles, The White House, private events for the Vice President, Kenneth Cole, Tommy Hilfiger, Susan Lucci, The John F. Kennedy Center, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.
Tutera has also designed events for several charities including the Prevent Cancer Foundation, the Alzheimer’s Association, DIFFA (Design Industries Foundation Fighting Aids) and the Make-A-Wish Foundation. David has made guest appearances on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, Steve Harvey, Wendy Williams and many more. In addition People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work.
Tutera has also made special television appearances in the popular daytime soap, The Young & the Restless and TV Land’s The Exes. David lives in Los Angeles with his husband Joey, daughter Cielo and their rescue dog Lucy.
