Business

Love it or hate it Instagram has fast become the most popular social media platform and a go-to for couples looking for wedding inspiration and suppliers. We can totally see why. The stunningly curated visuals and aspirational feelings these invoke are perfectly suited to the emotion-led world of weddings. As a Wedding Professional, Instagram is going to be one of your best platforms for showcasing your work and

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It doesn’t seem possible that we are already onto the second 2018 issue of the magazine, but we are and I can promise you it’s a good one. Our chosen topic this issue is the Customer Experience. You only have one chance to make a first impression. The first time a potential client interacts with your brand it needs to speak to them. This first touch point could

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There are many reasons holding people back from taking the plunge of going solo and starting a business. For some it’s confidence,  for others it might be lack of time and low productivity, or it might just be all about an obsession with perfection. Any of this sounding familiar? Whatever your reasons we are here to help you and guide you through the process. We know that starting

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Are money and finances stopping you from launching your new wedding business? Are you under the illusion you need pocketfuls of cash and a big bank balance to get started? Having capital behind you is great but it is NOT essential. We have some tried and tested methods you can use to get started right now. So don’t let lack of budget stop you from following your dreams

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Being a new wedding business owner can often be a daunting and often terrifying prospect. Starting a business can sometimes feel like stepping into the unknown, especially if you are more used to the role of an employee than that of a business boss. But equally, this is a very exciting time for you and your new business. In this video Academy CEO and wedding industry entrepreneur, Kylie Carlson

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Wondering what to blog about in 2018? Google Trends is a helpful, free tool that will tell you exactly what your audience is searching for and which topics are trending right now. After practising wedding SEO for 10+ years now, I’ve learned that keywords evolve. As event trends come and go, as new words enter into the vernacular (ex. selfie, photo bomb), it’s only natural that keyword popularity

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