You’ve launched your business but there’s nobody emailing to book a consultation or block out a date in your diary. To put it simply you need to get more clients for your wedding business.
I hear you. When I first started my wedding planning business I didn’t have a clue where to start.
I was completely overwhelmed and had no idea what I was doing.
Pricing was a figure you just plucked out of the air and I had no idea how to promote myself.
I certainly didn’t know who my ‘ideal client’ was in fact, I didn’t know what an ‘ideal client’ even was.
There were no courses available on running a successful wedding business, so it was sink or swim time.
I’m hoping that if you’re reading this then you’re serious about your wedding business and you’re ready to take it from a hobby to a profitable business that pays the bills.
I’m giving you 3 actionable steps, plus a little bonus, you can take right now to move your business forward and start filling your diary with wedding clients.
No 1 – Create your Brand Story
A logo is only one small part of your brand. In today’s social media driven world we all want to know the person behind the brand. We want to know their story, their values and what drives their business.
And this has never been truer than in the wedding industry where we work with people on such a personal level.
Your bridal couples want to know why you do what you do.
People connect with stories and your ideal clients want to be able to connect with you.
They want to have that moment of clarity where they think ‘OMG she really gets me. It’s like she’s inside my head.’
How can they have that moment if they don’t know your brand story?
Create that emotional connection and avoid stereotypical copy such as ‘We create amazing weddings for the discerning bride’.
For a start who is we? If you’re a solo wedding planner tell your story in the first person. Make it real and build that connection.
Secondly, every wedding planner is going to claim they create amazing weddings. There’s nothing distinctive in that. Nothing to set you apart and make it uniquely you.
Instead try niching down and being specific but still telling the personal story. ‘I work with contemporary couples looking to disrupt the wedding status quo and do things their way.’
See the difference?
Take a look at your website and I mean really look. Don’t do a ‘kid surface look’ go deep and analyse it. Is your story on there? Does it read well? Would it make you want to book a consultation?
No 2 – Design your Client Experience
A client experience is the journey your clients go on with you from the first touch point to when your client is celebrating their first wedding anniversary.
It’s this that you can really own. Nobody else can create a client experience the same as yours. It’s unique to you.
Your client experience should under promise and over deliver and give your clients a reason to shout about you, tell their friends about their incredible experience with you and leave you fantastic reviews.
There’s nothing as powerful as word of mouth referrals but to get those you have to create an amazing client experience for your clients to shout about.
No 3 – Phone a friend
So many times we overlook the power of our existing network. Take a look around your friend circle and I mean really look.
How many of them have friends getting married or are getting married themselves?
Do they know you’re starting a wedding business? Have you actually told them and put it out there?
Don’t hide your light under a bushel. Shout it from the rooftops and let people know your business exists.
One of the first people to book me as a wedding planner was an old college friend who I’d forgotten about. But they’d seen what I was doing on the old Friends Reunited site, the precursor social site to Facebook. (Yes, I’ve been in business that long)
They’d been following what I was doing and out of the blue I got an email asking me if I’d be interested in talking about their wedding. Of course I was.
The thing is people will often stalk you on social media without you even knowing. If you’re not putting yourself out there, you’re missing out.
Take the opportunity to tell everyone you can that you’re a wedding planner, floral designer, wedding stylist etc. and take yourself seriously.
Bonus Tip – Take yourself Seriously
If you don’t take yourself seriously in business nobody else will.
When someone asks you what you do don’t say you’re thinking about starting a wedding business tell them what you do with pride and say it out loud.
I know this probably seems like a bit to take in but trust me these are just some of the things that can make all the difference between a profitable business and an expensive hobby.
Are you ready to take things to the next level and get more clients for your wedding business?
Do you want to leave your job, the one you tolerate because it pays the bills, and devote yourself fully to your wedding business?
Imagine waking up each morning with a spring in your step knowing that you’re spending the day working on your own business doing something you love?
It’s time to take action and stop dreaming and start doing.