As you will see on the blog this month we are taking a deeper look into branding. Personally this is one of my favourite subjects and I love how branding itself has evolved over the last ten years. The Academy itself has gone on it’s own branding journey and I enjoyed each part of it, although there were some scary moments along the way. For the next 4 Tuesday’s on Academy TV we are going to take you on a branding journey of your own.
I wanted to kick this mini series off with a look at creating a brand with meaning and purpose. How do you do that? What are the key elements? Well it is a big subject and I certainly can’t do it justice in one 5 minute video, however what I can do is give you some good pointers, which is exactly what this video is all about. Below are the points that I delve into in more detail in this episode”
- Why laying a solid foundation is so important
- Create a set of core values for your brand
- Identify your dream client
- Get your client excited with branding they LOVE
- Take time to build strong relationships
To view this week’s episode click on the image below and next week we move on to Knowing When it is Time to Re-Brand.