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The 5 Senses in Event Design – Part 4

Photo Credit: Good Gracious! Events

Photo Credit: Good Gracious! Events


We are continuing with our series on using the five senses in event design and today we’re talking about the fourth sense, the sense of taste. Food has become such an integral part of weddings now that it is often considered to be the most important element. It not only has to taste good, but it has to look good, add to this the need to bring a certain entertainment value to it as well and you have quite high expectations.
In an age where we are treated to culinary treats from a variety of different cooking and reality shows our audience are so much more knowledgeable and know what they want and don’t want. What once was considered to be innovative is now something you can get in a high street restaurant. The menu needs to have the right packaging, colour and shape. It is a visual element that should tie in with the theme of the wedding.
The sense of taste is not limited to food either. In the advent of the signature cocktail many couples will work with a mixologist to create a cocktail that is not only pleasing to the eye, but tickles the taste buds too by combining a selection of unusual ingredients, which when combined create an explosion of flavours and textures.
Presentation heightens the experience and there are many innovative ways of serving food to ensure the menu is both entertaining and visually pleasing to the eye. From human buffets and ice sculptures to food vans and dessert stations the options are endless.
As wedding professionals it is your job to keep up with the current culinary trends and understand how to incorporate them into the design of a wedding. This is something we take seriously at the UK Academy of Wedding and Event Planning and we update our course material to reflect the changing trends every 6 months.
Next week we move onto our final sense, the sense of touch.

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