The Mindset of a Wedding CEO

The mindset of a successful Wedding CEO

Ever wondered about the mindset of a successful Wedding CEO?
How do you become an entrepreneur? What determines you as one? What is it that puts you into that category?
I think everyone would answer that question differently. But for me, it’s all about mindset.
In a world where every other person seems to be starting a new business it’s about what makes some successful and others not so much.
And that is one hundred percent mindset.
I can’t speak for everyone, but I know deep down that the only reason I’ve had the success I’ve had with the Wedding Academy is that I’ve always believed in every, single, idea I’ve put out there.
Not only that, I’ve believed in myself and my ability to make it happen.
Now I’ll be the first to tell you that probably fifty percent of the ideas I’ve put out there have failed.
Yep, you heard me. FAILED.
You see part of being an entrepreneur is the ability to take risks. Risks that might not always pay off and in some cases can often be big, fat, flops.
But you have to learn to sometimes fly by the seat of your pants and go with your gut instinct on something.
Procrastination is the devil and it will bring you down.
In business you can’t afford to sit there debating the pros and cons of something for days, months and years.
If you do, the time will have passed and that wonderful idea you had will have been done by someone else.
I speak to so many people every single week who are thinking about making a career change into the wedding industry.
What do you think the number one thing is that holds them back?
Fear of failure. It’s the death of so many potentially amazing wedding pros.
Let me tell you something…
I am too.
Do you not think that I don’t have sleepless nights over the decisions I make regarding the implementation of new ideas within my business?
Of course I do.
The difference is that I act upon my ideas instead of just thinking about them.
Yes! I have sleepless nights, moments of incredible self-doubt, and times where I’m just bloody scared about the repercussions of what I’ve done.
But ultimately, I wouldn’t change any of it because within all those moments, all those fears, are moments of sheer joy.
Being an entrepreneur is the biggest rollercoaster journey of your life. I’ve been to Six Flags, Alton Towers and numerous other parks like them with some HUGE rides.
But let me tell you, none of them give you the ride that being an entrepreneur gives you.
It simply can’t be rivalled.
But you have to be brave. You have to make the hard decisions, the scary ones and the ones that keep you up at night.
Bottom line you have to be prepared to fail.
When the shit hits the fan, and it will, it’s about how you pick yourself up, dust yourself off and carry on regardless.
You have to believe in yourself and your own abilities. That’s the mindset of a successful wedding CEO.
You MUST be prepared to try, try, and try again.
Be willing to rework things when they don’t work first time around. And trust me when I say they usually don’t work first time around.
In Silicon Valley there is no such thing as failure only an opportunity to learn. We can all learn from that attitude.
The biggest reason people fail in business is lack of self-belief.
It isn’t about their lack of knowledge or not being good at whatever it is they sell or offer.
I’ve been in business for 25 years with two different business that have both been successful.
Why have I had success?
I’ll tell you why, because of all the failures I’ve had and continue to have every, single, year.
Being in business isn’t about being perfect because it’s NEVER perfect.
Only this year I took the biggest risk with the Wedding Academy that I’ve ever taken.
I wasn’t happy with the way we offered our courses. Why? Because it was outdated.
It used to work, 12 years ago when we first started, but all this time down the line things have changed.
The way people learn has changed and what they need more than anything else is actionable content not a certificate hanging on their wall.
Having to adhere to an awarding body that certified all our courses meant we were restricted in how we offered our courses.
That didn’t work for our students. They needed flexibility and a way to learn in a more modern way that a traditional college simply couldn’t offer.
So I changed it. We went from 5 websites, one for each region, down to one global site.
We went from offering four certificate courses, four diploma courses and an advanced diploma down to one course, The Wedding Business Launchpad.
This one course combined all the things we knew our students loved about what we offered, but in a more flexible way.
Now it could have all gone horribly wrong. And I’ll tell you right now that it hasn’t been easy, and we’re still finding our way with things.
There’s been tears, tantrums and a lot more besides.
But the key here is I did it.
I didn’t procrastinate I simply got on with it and made it happen. That’s the mindset of a successful wedding CEO.
I’m still fine tuning, tweaking and finding the perfect way to offer what we do.
It still isn’t perfect, but I know from the feedback we get every day that our students love it, and that’s what’s important.
If you’re reading this and any of this resonates with you, the fear, the panic, the lack of self-belief and the sheer feeling of overwhelm, then know this…
Often you don’t know how something is going to turn out until you try it.
If you never try, then you’ll never know.
If you really want to become a Wedding CEO then do it. Stop thinking about it and get on and do it.
What’s the worst that can happen?
Take it a step at a time but stop procrastinating and getting in your own way.
Be an entrepreneur. Be ready to fail and then learn from those mistakes.
Don’t be willing to give up at the first hurdle.
Give things a try and if they don’t work, then sure, have a cry, eat lots of ice cream, binge watch Netflix, but and here’s the big but, then move on.
Listen to your gut. Stop dreaming and start doing. You’ve got this and it’s going to be amazing.
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