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The Wedding Business Magazine – October 2018

The last issue of the Wedding Business Magazine for 2019 is now out! I can hardly believe we only have 2 months left before Xmas, but here we are.

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In case you missed July’s issue you can check that out right here. Each issue is packed full of great articles, advice and interviews to help you run a better wedding business.
Lights, Camera, Action! That’s the theme for our October issue and as many of you will know I’m a HUGE video marketing fan and have embraced it for both the Academy and my own creative entrepreneur brand.
Without a doubt video has dramatically increased the bottom line of my business and given my name, work and personality so much more visibility that has proven invaluable both to the Academy and my own brand, kyliecarlson.co I’ve absolutely loved putting this issue together and don’t forget to check out my full article on Storytelling Video Marketing under WedInspire.

What’s in this Issue of the Wedding Business Magazine?


As always we have a jam packed issue, and as I said video marketing is the theme for this issue and by the time you’ve finished reading you’ll be ready to grab your phone and start filming.
If you’ve not heard of Zoom before I’d be surprised. We certainly use it here at the Academy to host all our Webinars and we were so excited to nab an interview with the CEO of Zoom himself, Eric S Yuan. He has some fantastic advice for wedding pros looking to start out with video marketing.
We are thrilled to share any interview with Amy Shey Jacobs, producer of the Today Show Wedding Series, Oprah Weddings, and the View Weddings. Not too shabby at all. She talks about how she went from TV Producer to owner of her own business, Chandelier Events.
I loved doing this interview with Sunny Lenarduzzi, YouTube Guru, as she has been personally mentoring me with the Academy YouTube Channel as well as my own Personal Channel. Sunny gives you the lowdown on exactly how to manipulate YouTube for your business with a great FREE cheatsheet to download.
Diann Valentine is another name that doesn’t need much introduction. Wears many hats she’s a television host, successful entrepreneur, author, wife and mother and in this interview she talks to us about how video marketing has worked for her brand.
Of course as video marketing is one of my passions, (Kylie Carlson), don’t forget to check out my article on Storytelling Marketing with Video, it’s packed full of tips and help to get you started.
Meryl Snow has nearly 30 years experience in the wedding and event industry and is a force to be reckoned with. She was one of the first to embrace video marketing in the special events space and today, she shares how video helped build her brand, along with her top tips for success.
Renowned designer and master florist Sarah Campbell learned early on that video marketing has the ability to transform one’s career. Sarah shares her journey, as well as her top lessons learned along the way.
Wedding industry expert Angela Proffitt recognised the power of video early and was eager to incorporate this strategy but staying true to her expertise, also knew she needed to do so in a way that targeted her efforts for maximum impact. In this issue, Angela shares how she embraced the “rinse, wash, repeat” method to do just that.
Christie Osborne is the owner of Mountainside Media, a company that helps event industry professionals brands develop scalable marketing strategies that brings in more inquiries and leads and she dropped by to talk about ‘getting personal the right way with video’.
Andreas Hauke of Hauke Wedding Films has grown his business into a widely respected brand in the industry. Today, Andreas is a keynote speaker focusing on video marketing and entrepreneurship for small business owners. He has some great advice to share on using video within your business.

The regular Wedding Business Magazine Columnists are:

Our regular columns with Meghan Ely on WedPR, Kathy DalPra on WedSEO, Shannon DePalma on WedSocial, Heidi Thompson on WedPromo, Emma Etheridge on WedBiz, Kellie Daab on WedExpert, Lindsay Lucas on WedVenue, Christina Scalera on WedLegal and Tracy Butterfield on WEDx are also packed with great advice and tips as per usual.

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The beautiful images from this issue of the Wedding Business Magazine were from a shoot called L’amour, la vie et toi.

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