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Using Trends in the Design of Events – Part 1

The start of a new year gets us talking about many different topics and in the wedding industry one of these hot topics is trends. What are the trends for the forthcoming season? How are your couples going to be influenced within the design of their wedding by these trends? How do you as the wedding professional help them to incorporate these trends into their wedding?

These are questions we hear all the time at the Academy and since the publication of our International Wedding Trend Report 2016 the topic has become even more popular.  We thought it might be helpful if we put together a short mini series on trends, how they start, where they come from, the journey they go and how to use them within the design of events.

The video below is just a trailer and to receive the full series you will need to sign up to our newsletter which is packed full of useful information for wedding professionals and released at the end of each month. The series will be published on the 2nd of February so be sure to look out for it in your Inbox. To sign up for our newsletter choose the relevant country below, fill out the form and remember to confirm your email address and you will automatically receive it:

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