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Helping Your Client Decide Their Wedding Style

Ask this question to many wedding clients and they run a mile. It is a fairly loaded question – what is your wedding style? How do you answer a question like that? Helping you couple decide their wedding style should be a really fun part of the planning process and believe me when I say it isn’t that painful you just have to help them understand how the creative process works. So let’s split their style into two – personal style and reception style. Personal style is about what your couple is going to wear, their hair style, the accessories they’ve picked etc. The reception style is a little harder.

Let’s start with the basics. What colours do they want to incorporate? Their colours will form the basis of the wedding style. So what they need to do is to find a quiet space where they know they can relax and sit back, and let their mind drift. Then ask them to think about all the colours that inspire them and let them flood their minds. Which one is tapping away that little bit harder than the others? Which one is slightly more prominent than any of the others?

OK – say orange is the main colour so what to pair it with? They shouldn’t be afraid to experiment as they will be amazed how many colours that they never thought would work together do work really well. They’ve decided to experiment and have chosen fuschia as the accent colour, and what a combination it makes!

Onto the next step. They will need visuals and lots of them. This will help your couple to cement the colour story in their minds and allow them to interpret that vision to the wedding suppliers so they can help them to achieve that dream. Encourage your couple to collect pictures torn from magazines, fabric swatches, paint swatches, invitation paper, ink samples etc because not only does help them visualise their wedding but it also gives them an idea of what it is going to feel like as well. Remember their wedding needs to appeal to all 5 senses, not just one.

We’ve created this inspiration board to show how these bold colours could work for a wedding design. So now we have our colour scheme that will be taken throughout the entire wedding telling a story all of its own and that wasn’t difficult at all. Try using this with your clients to help them feel more relaxed about this side of the process.

Wedding Style

Credits: Invite – Sail and Swan via mywedding.com // Table Decor – via Amber Interior Design // Building – Las Alamandas via Pinterest // Dress – Atlantic Pacific via Pinterest // Flower Strings – Jagran Post via Pinterest // Pink & Orange – Mark Rothko via Live Happy By Lisa

Inspiration Board by Martha Tobyn

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